ATTENTION: Horse Riders who want to buy a horse/pony this year and want to avoid costly mistakes,

bad choices and heartache.

The proven, step-by-step roadmap for parents, new owners, and returning riders who want to buy their first or next horse with confidence — without stress, guesswork, or costly mistakes.

The Horse Buying

Success Pathway

Perfect for anyone who loves horses and wants to choose the right equine partner safely, ethically, and with the expert support needed for long-term success and a happy, healthy partnership

Ready to Own the Right Horse (or Pony) — Confidently, Safely & with Peace of Mind that you have found the right match?

You’ve spent years in riding lessons and have dreamed of owning and loving and learning with a horse.

Now it’s time to find the perfect match for YOU.

What if you could find and own your dream horse now, with clarity and confidence that you have made the right choice, at the right budget & at the right time? All while building your knowledge using 50+ years of expert strategies and techniques (condensed into simple 5 step system) that will help you avoid all costly mistakes and improve your horsey outcomes.

You’ve likely heard many of the horror stories when people get it wrong and buy the wrong horse/pony and you 100% need to avoid the same happening to your family.

Maybe you have already been burned before with past horse mistakes, bad loans/shares/buys, unexpected vet bills, poor matches, or a horse unsuitable for your next goals?

This time you want a different outcome.

What if you could follow a step-by-step, expertly guided programme that helps you make a smart decision, avoid emotional mistakes, and build a deeper, lasting partnership with your horse — before you even pay the deposit or leave your house?

Sound impossible? It’s not.

There has never been a better time to find your perfect horse match and embark on this amazing transformative journey with your new equine partner!

Let me show you how using The EquiCan Academy’s proven, expertly designed pathway.

Why Time Is Of The Essence

You were meant to be with horses, they give you peace, joy and a sense of purpose and belonging.

I know that you care about animal welfare, rider safety, and finding the best match.

You want your time, money and dreams to come true.

The EquiCan Academy gives you the tools, training and support so that your horse (or pony) fits your lifestyle, your rider aspirations, and your long-term wellbeing goals — not just now, but for years to come.

There is an amazing opportunity right now to find your perfect horsey match and fulfil that longing emptiness inside. Or maybe it’s to make your child’s dreams come true.

Horses make an unimaginable difference to the lives of the people they trust and welcome into their world. It’s a real honour and a privilege to be able to share this experience with you.

There has never been a more important time to understand the online horse buying and selling space. The opportunities are much larger and thus can be more intimidating than before.

INTRODUCING...

The EquiCan Academy’s

Online course -

Horse Buying Success Pathway.

Imagine a virtual hub, where all the essential elements you need to make the right decisions, learn the fundamentals and strategies that truly work and what to actively avoid, are all connected for you in easy to follow modules, videos, insights, toolkits & checklists.

Written, designed and delivered by world experts who have come together to create the perfect pathway to success. Everything in the right order, at the perfect time, to build your confidence, competence and horse-ownership success.

A system created by a team deeply experienced in equestrian welfare, buying pitfalls, rider psychology and long-term success.

This is the pathway that we have used to help countless riders find the best fit horse, within 4 months and save them £££’s in the process.

You do not have to be an expert yourself or reinvent the wheel - we have done all of the hard background prep for you!

What you are about to access is more than a course — it is your success pathway pathway

The EquiCan Academy - Horse buying success pathway Programme

• A complete, step-by-step framework designed for first-time or returning horse owners.

6 weeks of easy to follow, done-for-you coaching and training sessions.

• A pathway of 6 modules covering everything from financial planning,

realistic expectations, the foundations of horse anatomy & conformation and why you need to know it, including insights into behaviour & psychology.

• Downloadable resources: workbooks for evaluating and assessing your goals and objectives, checklists for understanding adverts, questionnaires for sellers, pre-purchase evaluation sheets, post-purchase 30 day care plans, vet & professional contact templates.

• Plug-and-Play resources: It’s all done for you. No guesswork, no time wasted. Access immediately and use now.

• Evidence-based: real-world examples from physical therapy, biomechanics, nutritional science, sports psychology to help you make rational, clear-headed decisions (especially useful for budgeting, conformation scoring, risk assessments).

• Anatomy & science-based guidance — no marketing fluff, just honest, professional advice you can trust.

• Private community access

• Options to have a done-with-you expert mentor to guide your journey through to purchase and beyond

• Connect with like-minded people within our members pages to ask questions, enjoy support from peers, and other riders and their families to share experiences and cheerlead each other’s success journey.

The EquiCan Academy was created to help you get the best out of your horse journey.

The key to our success? We actually explain why each of these steps are vitally important to your horses experience and your success as a team, and we show you exactly how best to utilise your new skills and knowledge!

What’s Inside the

Horse Buying Success Pathway course?

Module 1 - PLAN

• Understanding your rider profile (your skills, your goals, riding style & future aspirations).

• Defining your ambitions to match the right type of horse/pony to suit your dream outcomes.

• Understanding the options of ownership vs loaning vs sharing.

• Assessing available horse searching resources, networks, support systems, training and trial venues.

• Breeds, temperaments, ages, suitable experience. What suits you and your circumstances.

Module 2 - PREPARE

• Understanding your rider profile (your skills, your goals, riding style & future aspirations).

• Defining your ambitions to match the right type of horse/pony to suit your dream outcomes.

• Understanding the options of ownership vs loaning vs sharing.

• Assessing available horse searching resources, networks, support systems, training and trial venues.

Module 3 - PURPOSE

• Learn the key differences between Trainability vs rideability.

• How to evaluate basic horse health.

• Temperament tests.

• What to look for in a great riding coach.

• Second opinions and do they matter?

Module 4 - PURCHASE

• Pre-purchases exams and what they mean.

• Observing the ridden horse.

• Example contracts.

• 30 non-negotiables before purchase.

• Making an offer.

• Recognising when it’s time to walk away.

• Getting your new partner home safely.

Module 5 - PARTNERSHIP

• Training & Rider Readiness: Fundamentals of training, rider fitness, building a bond, groundwork and ridden basics, balanced approach to schooling.

• Avoiding buyers regret.

• Protecting your emotional investment.

• Foundations of equine health, settling-in, nutrition, routines, behaviours, common ailments; including the immediate essentials for new owners; care routines for health, hooves, teeth, vaccinations, dental & farrier scheduling.

Module 6 - BEST NEXT STEPS

• Building Your Care Team & Life with Your Horse: Finding a good coach/trainer, vet, farrier; transporting; developing a long-term plan; insurance & record-keeping.

BONUSES

When you enroll in The EquiCan Academy, you will also get the following bonuses:

BONUS 1

Private Community and weekly Live Q & A sessions

(VALUE £997)

BONUS 2

The Clarity Compass Map

(VALUE £63)

BONUS 3

Budget Calculator Planner

(VALUE £79)

BONUS 4

Budget 90 Days to Harmony with your new horse ebook & diary

(VALUE £249)

As part of The Horse Buying Purchase Success Pathway

(value £2,189) you will also get:

6 weeks of online on-demand learning

+Templates, checklists, and your pathway training sessions in an easy to follow bundle

plus:

✓Bonus One: Private Community and FB FAQs (value £997)

✓ Bonus Two: `The clarity compass map (value £63)

✓Bonus Three: Budget Calculator Planner (value £79)

✓Bonus Four: 90 days to Harmony with your new Horse Ebook & Diary (value £249)

Total Value Package Value:

~~£3577~~

SECURE YOUR SPACE FOR JUST

£395

If you do not LOVE this programme within 14 days of starting, we will give you a FULL, no questions asked refund. You have nothing to lose.

What others have to say about EquiCan Academy

Meet Your Mentor

Dr Emma Louise Emerson

Dr Emma Louise Emerson is an experienced equestrian professional with 40 years of experience as a rider, running successful healthcare businesses as CEO and mentor for a large designed for equestrians. Emma has spent her lifetime learning and expanding her knowledge with deep expertise in horse behaviour, anatomy, physiology, biomechanics, rider dynamics & psychology, and long-term welfare.

Her teaching philosophy combines scientific rigour, empathy, and practical real-world experience. As a Biochemist, Chiropractor, Riding Coach, Mum and Rider she had dedicated her life to the pursuit of the answers to common problems, especially the ones that plague our potential health and long term happiness.

“I’ve been there and unfortunately made many of the mistakes that I see happening even still, especially when it comes to choosing the right horses”.

This is why I know how painful it is to get it wrong, cost yourself a fortune, and have the guilt of feeling naive enough to have let it happen to you”.

Emma has designed her career path to help new (and returning) owners avoid common pitfalls, make informed decisions grounded in biomechanics and equine psychology, and build lasting partnerships based on trust, clarity and mutual respect.

When you choose EquiCan, you benefit from her unique blend of academic knowledge, hands-on equestrian experience, and genuine passion for safe, successful horse ownership. Including a hand picked team of world experts at your fingertips with their unique skills and experience.

Got Questions about The Horse Buying Success Pathway?

Is this course suitable for first-time horse buyers?

Yes — it’s designed specifically for people who have little to no experience. We walk you through every step from advert evaluation to long-term care.

Do I need to know anything about riding or horses already?

No. The materials are written in plain language, with clear explanations. We even include real-world examples (e.g. using budgeting spreadsheets or conformation scoring like a math/science problem) to help you think clearly and avoid emotional decisions.

What if I already own (or used to own) a horse?

This course works for you too — we’ll help you reassess, remedy any past mistakes, and build a sustainable care & training plan so you move forward with confidence. Forewarned is forearmed!

I know a few people with horses, maybe they can just help me instead?

Sure, but are they available to see every advert, check every video, see every horse, are they qualified, and in what? Are they willing and unbiased to give you the whole truth? If it were really that simple then we wouldn’t see thousands of people across the world, keep making the most common mistakes everyday.

I’m looking to find a horse/pony for my child? Should I still do the course?

Ask yourself this, would you normally buy a car with no knowledge of what’s under the hood? Or would you want the background details, specs, drivability, previous owners, MOT and service history? Of course you would - so do you know what that truly entails with horses 🐴? If not then you have answered your question.

I’m not confident with finances or long-term planning — is this still for me?

Absolutely. Many modules focus on planning, budgeting, welfare checklists, and long-term care — to give you structure and clarity.

I don't have much time.

If you’re thinking about buying a horse, you’re not buying a goldfish.

You’re entering into:

A multi-year commitment

A living, feeling, vulnerable animal’s world

A financial responsibility of thousands per year

A safety partnership where knowledge really, really matters

If you have time to scroll adverts…

If you have time to browse Facebook horse groups…

If you have time to visit a viewing or do a riding lesson…

Then You definitely have time dedicate 6 short weeks to learn exactly how to find and buy the right horse/pony properly, safely, responsibly and successfully. Without wasting thousands of pounds in the process!

This course fits easily around your life:

🎧 Listen in the car

📱 Watch on your phone

👨‍👩‍👧 Learn together with your child

⏳ Short, digestible lessons that give you all the facts without the fluff

We even give you an extra 3 months to access your new knowledge and learn how it will work

If you’re buying a horse, you can absolutely make the time to do it safely — because your horse’s welfare and your child’s confidence depend on it.

How long do I have access?

Once you enrol, you get 6 weeks to enjoy your course including lifetime access to our members list and an additional 3 months access to complete your course, so you can go at your own pace.

What if I’m not happy with the course?

We stand by our material as it’s robust. If you feel it’s not right for you — reach out within 14 days and we’ll refund your payment.